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Websites · 4 min read

How much does a custom website cost? What actually drives the price

Wondering what a custom website costs? The honest answer depends on a few key factors. Here is how pricing works and how to plan your budget.

By Dr. Aaron George Glover ·

It is the first question almost everyone asks, and the honest answer is: it depends. That is not a dodge. A five-page site for a local business and a multi-page platform with a store, a blog and a custom design system are very different projects. Here is what actually moves the number.

Scope and page count

More pages mean more design, more content and more testing. The most useful first step is listing what your visitors need to do on the site, then working backwards to the pages that support it.

Custom design versus template

A template can be a smart starting point on a tight budget. A fully custom design costs more because it is shaped around your brand, your audience and your goals, and it tends to stand out and convert better.

Functionality

Booking forms, email signups, online stores, member areas and integrations each add complexity. List the must-haves separately from the nice-to-haves.

Content and photography

Who is writing the copy and providing images? Professional writing and photography can be included or handled by you, and that choice changes the timeline and budget.

Ongoing support

Hosting, updates, backups and improvements are separate from the build. Plan for them from the start.

The best way to get a real number

A short conversation about your goals will tell us far more than a form will. We follow up with a fixed, written proposal so you know exactly what you are getting before you commit.


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